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As Port Moresby city continues to grow at a rapid rate, the number of billboards or signage being erected around the city is also growing. More opportunities are propping up for marketers and there’s bound to be a lot more in major parts of the city.
There’s a few interesting ones around the city, some awkward ones and not to mention some that are bizarre.
Let’s take a look at some of those ones that have caught our attention for the good and not so good reasons.
The best billboard in terms of impact and purpose has to be Digicel’s TVWAN billboard located on the top of Poreporena Freeway around the Burns Peak area (see above). It is imposing, larger than life and attention grabbing. Papua New Guineans love rugby league so there’s an instant attraction to the billboard. While there might be one too many colours the message nevertheless is loud and clear and we think it serves its purpose well.
We like this Credit Corporation advertisement because there’s a lot of texture, a lot of impact. They’re not saying too much and it’s obvious that the little wording they have on the billboard is directed to those who are familiar with what Credit Corporation is advertising. The only concern with this board which is along Champion Parade is that the only way you can have a full view of the board is to make a 90 degree turn. This can be a little awkward when you’re in the car travelling and more dangerous if you’re on the driver’s seat.
It wasn’t awkward when it was first erected but planting a tree right in front of a very important safety sign has made the sign awkward. Awkward because it’s very difficult to read and because of this, it’s unlikely that the signage is serving its purpose. It’s good that the city authority is planting trees but more thought needs to go into where these trees are being planted so that important signs like the one below serve the very purpose they were erected.
This Telikom PNG billboard in our view is bizarre. Why? Because it is erected alongside a road that is very busy, the cars that pass by aren’t exactly travelling at a snail’s pace and most importantly how many of us get to read the message on the board while travelling at such a speed? Now the biggest message on the billboard is “It’s Here”. But what’s here? If you take a closer look, what’s here is their “Ultra Broadband” and those words are so small they are unreadable. The image takes up over half the space and has very little to do with the product of ultra-broadband. In fact, it’s unlikely the people in the image use broadband considering their street side vendors.
The most bizarre
Ok this isn’t actually a billboard in the ordinary meaning of the word but it is a signage. For a company that specialises in putting up signage, you’ve got to be good at what you do and show it. The signage below from a signage company shows a letter missing. It’s been there for a while now and nothing is being done. Now if you have a look closely at the billboard below it, you’ll be surprised at the number of grammatical errors you can find. No further comment here…