Looking for a Valuable Sponsorship Relationship for your Club?
One of the biggest hurdles for many, if not, all local sporting clubs is finding sponsorship. It's not easy. But clubs don't help themselves at the start because they do not really understand what sponsorship
One of the biggest hurdles for many, if not, all local sporting clubs is finding sponsorship. It’s not easy. But clubs don’t help themselves at the start because they do not really understand what sponsorship is and what is expected from them when preparing and submitting a sponsorship proposal.
Ultimately, the company/potential sponsor has the last say. A proposal can be rejected no matter how good it looks. The least a club can do is give it its best shot when preparing an attention grabbing proposal.
What Sponsors Don’t Really Look For
A lot of sponsorship requests tend to revolve around a sense of sympathy i.e. most of the players are unemployed, we’re grassroots and the list goes on. Companies hardly pay attention to these reasons unless they’re looking to donate, which is a completely different thing.
Sponsorship is a business deal
A valuable return is ultimately the underlying factor as to whether or not a sponsorship proposal has any chance of success.
Sponsorship is a commercial transaction. A club needs to offers a benefit(s) to the potential sponsor in order to secure sponsorship. The potential sponsor on the other hand may accept those benefits in return for a set of jerseys, registration fees or whatever the benefits agreed on. The company sees value in the relationship and therefore “buys” the benefits. Creativity is often the key to grabbing a sponsor’s attention that the club has something of value that night be worth looking at.
Some of the creative benefits might include brand exposure, hospitality, signage opportunities, merchandising, media opportunities, public relations, the opportunities are endless if you put a lot of thought into it.
That said, we’re pleased to say that Skerah in association with local sportswear supplier MPV Sports are teaming up to provide selected clubs a range of creative opportunities.
Skerah & MPV Sports Offers You
Here’s your chance to provide something of value that might grab the sponsor’s attention. If you have a current sponsor and would like to strengthen your relationship or better get further value out of your current sponsorship arrangement you may consider offering the following packages which we can offer:
- Club’s discount – discount for official teamwear (various sports)
- Sponsor discount – discount on staff uniforms (corporate polos etc)
- Graphic Artwork Services discount
- Media opportunities on skerah.com providing sponsor recognition
- Social Media Marketing opportunities extending sponsors reach to over 60,000 of our followers
If you wish to express an interest, please complete the form below. Unfortunately, due to the expected high number of entries, we will only respond to those of which their EOI is accepted.