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Car brands that rule buyer’s heart in the Asia-Pacific region
Purva Jain on Today
Cars have become an essential commodity just like school, hospitals, food, and others. We want them, we need them, and are often in awe of them. There was sure a time when they were considered as a luxury, but with time they have converted into a necessity. Be it travelling to work or vacation, a car is a must. So, being such an important component of our lives, it’s important to dig deep and know the four-wheel market a little better.
From conventional integrated combustion engines to fully electric units, the automobile industry has come a long way. Furthermore, the car market is pretty extensive with a number of players competing against each other.
Today we’ll be shedding light on the most popular car brand in the vast Asia-Pacific region. How did we manage to do this challenging task? Well, thanks to our friends at Picodi.com who did all the data compilation work and more, we have the answer to this interesting query – the most popular car brands in the APAC region.
The results obtained by the Picodi.com research team are full-proof as they have compared the statistics of Google searches of 64 car brands (from 2017-2021), including premium, mid-segment, and economy. Furthermore, the interactive infographic (the one you see below) created by them is self-explanatory and does the job perfectly.
So, what does the data tell? Which car brand is the most desirable in the APAC region? It’s none other than Toyota.
The result didn’t shock us even a bit, as the Japanese automaker enjoys great love even in the ASEAN region. Be it Malaysia, Thailand, Taiwan, Brunei, Philippines, Papua New Guinea, Laos PDR, Toyota is the go-to brand. The research even showed New Zealand and Australia’s interest in the brand.
The second most popular automaker in the region is of German origin, its BMW. The brand enjoys a massive fan base in eight countries including India, Japan, Indonesia, Japan, South Korea, Pakistan, and South Korea.
The third spot in the list is shared by Tesla and Lamborghini. While Tesla enjoys high popularity in China, Singapore, and Hong Kong. The Italian manufacturer is preferred by customers in Nepal, Bhutan, and Cambodia.
Occupying the fourth spot in another Japanese carmaker, Honda. It is the first name to pop into the mind of prospective car buyers in Bangladesh and Vietnam.
Interesting, huh? Well, here’s an additional treat for our cosmetic enthusiast readers. Check this Picodi link to know Malaysians’ cosmetic preferences.