BSP launches new Pacific wide marketing campaign

We are You, We are BSP - Cook Islands

Kia orana Cook Islands! We are you, we are BSP! | View our 30 second advert and meet Teretaihiti Isaaka, BSP Customer Service Officer with her beautiful young niece Ngaoa Boaza. We promote our reach in the Pacific, build pride in a unique Pacific Brand, unite our communities and show that there is unity in diversity! #BSP

Posted by Bank South Pacific on Sunday, May 8, 2016

This is the first brand campaign that includes the whole BSP family in the Pacific.



Papua New Guinea’s largest bank, Bank South Pacific, launched its major marketing campaign “We are BSP” tonight at the Paradise Cinema, Vision City, Port Moresby.

In front of BSP staff, media and invited guests, BSP’s Head of Marketing Julie Frazer, introduced the new marketing campaign which is the biggest since the bank’s re-branding several years ago.

This is the first brand campaign that includes the whole BSP family in the Pacific.

The campaign is aimed at promoting the reach of the BSP brand both in Papua New Guinea and the Pacific as well as:

  • making staff and countrymen proud of what a Pacific based bank can achieve;
  • blending the community with the BSP bank environment;
  • promoting culture diversity and heritage
Head of Marketing : Julie Frazer

The campaign is expected to place a lot of emphasis on the following key messages:

  • value transfer of knowledge
  • culture is out strength
  • path to our future involves nurturing
  • cherish value of family and celebrate life

The team at the forefront of the campaign is Pacific wide, with a representative from each of the BSP branches around the Pacific.  The key members are:

  • Livi Koki – Goroka, Papua New Guinea
  • Vulisere Tawaqa – Fiji
  • Fred Osifelo – Solomon Islands
  • Michelle Lemisio – Samoa
  • Teretahiti ISaaka – Cook Islands
  • Melaia Tu’ipolotu – Tonga

Livi Koki was given the opportunity to say a few words on behalf of the team.  Listen to his speech on this video here:

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