When it comes to arranging advertising for our clients on social media (particularly Facebook), an important consideration is to not only determine the audience but also where  we can reach them.

Trying to target the advertising broadly to reach every Papua New Guinean can be a waste of time and a waste of money too.


One particular area we look at to make the advertising more targeted is to determine what kind of pages they LIKE or follow on Facebook. It gives us an idea of what interests them when they log into Facebook and with the Facebook Ads Manager, we can specifically filter the advertising so that the message reaches those with a particular interest.

The Ads Manager is quite a powerful tool for marketers and Facebook does a wonderful job in giving us a list of pages that are popular in the various categories listed by Facebook.

And we’re pleased to provide you the category list and the popular Pages for each category.

Here are the top 40 categories:

1 Product/Service
2 Spas/Beauty/Personal Care House of Xen
3 Magazine Stella Magazine
4 Travel/Leisure PNG,Kokoda Guides and Porters
5 Sport Soccer
6 Arts/Entertainment/Nightlife The Cosmopolitan
7 Telecommunication bmobile-Vodafone Digicel Alcatel mobile
8 Political Organization Free West Papua CampaignPNG Opposition
9 Clothing PNGianKala by Sarah
10 Food/Beverages SP Lager
11 Energy/Utility Solar Solutions Papua New Guinea
12 Government SendMoneyPacific
13 Restaurant/Cafe Duffy Png
14 Movie Theater Paradise Cinema
15 TV Channel Tumbuna TV
16 Internet/Software South Pacific Software Services
17 Blogger This Island Life
18 Education Paradise International Education Consultancy
19 Bank/Financial Institution Nambawan Super
20 Sports/Recreation/Activities Akuma Rugby
21 TV Show Vocal FusionNRL Footy ShowThe Bible Series
22 News/Media Skerah PNG BLOGS
23 Church/Religious Organization Jesus Daily
24 Non-Profit Organization UNICEF Papua New GuineaSML MinistriesJoyce Meyer MinistriesStories of JesusJerusalem Prayer Team
25 App Facebook for Every PhoneTVWANMatchstixmJams
26 Professional Sports Team Queensland Maroons Brisbane Broncos NSW Blues South Sydney Rabbitohs Team PNG Melbourne Storm
27 Musician/Band O-ShenJay LieasiJokemaJessica MauboyJustin Wellington – JWDON MOEN (Praise & Worship Leader)PitbullEnrique IglesiasTaylor SwiftChris BrownJustin BieberBob Marley
28 Public Figure Istolis Education ConsultancyBrendon Burchard – Live. Love. Matter.Dr. Ben CarsonDwayne The Rock JohnsonGary KentLove. Inspire. CreateMarian Rivera
29 Media/News/Publishing Loop PNGGodWorldEMTV OnlineCLICK TV PNGPNG Jobs search NetworkCoconut WirelessI Am A Child of GodPNG Breaking NewsPasifik NewsI Love the Bible
30 Radio Station 99.5 Rait FMLegend FM PNG
31 Consulting/Business Services Papua New Guinea (PNG) Jobs Network
32 Sports League NRL – National Rugby LeaguePNG Hunters
33 Movie Son Of GodGod’s Not Dead
34 Government Organization PNC People’s National CongressPort Moresby General HospitalPrime Minister’s Office PNGAustralian High Commission Papua New GuineaU.S. Embassy – Port Moresby, Papua New Guinea
35 Business/Economy
36 Athlete Billy SlaterJarryd Hayne
37 Website
38 Retail and Consumer Merchandise MarketMeri
39 Actor/Director Vin Diesel Jason Statham成龍 Jackie Chan
40 Company XTrade Air Niugini Pajawi