Business Advantage International is publisher for Paradise magazine

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A photo from Skerah that appeared in the Paradise Magazine
A photo from Skerah that appeared in the Paradise Magazine

Air Niugini has appointed publisher Business Advantage International to produce Air Niugini’s flagship in-flight magazine, Paradise.

Business Advantage International will replace current publisher, Fiji-based Islands Business International, from the next issue, due in September 2014.

‘Business Advantage International know PNG well, as publishers of PNG’s flagship annual investment guide, Business Advantage Papua New Guinea, as well as many other first-class publications,’ said Simon Foo, Air Niugini’s Chief Executive Officer.

Old Burns Philp advertising that appeared in the Paradise Magazine
Old Burns Philp advertising that appeared in the Paradise Magazine

‘We think the magazine is in good hands and we look forward to seeing how the magazine flourishes under their management.’

As part of the new arrangement, the magazine will be progressively re-designed with content closely tailored to the interests of those using Air Niugini’s international flights.

‘The opportunity to reimagine the magazine of the national airline is not an opportunity that comes to a publisher every day,’ said Andrew Wilkins, Publishing Director of Business Advantage International.

Paradise magazine often provides international travellers with their very first taste of PNG. We are looking forward to producing a magazine that shows them just what an exciting, dynamic and culturally rich country PNG is.’

‘The appointment of a new publisher for Paradise magazine is part of Air Niugini’s ongoing project to improve and enhance every aspect of our operations,’ said Mr Foo.

As well as recently launching a new route to Bali in Indonesia and direct flights from Cairns, Australia to Rabaul, the airline recently deployed a new state-of-the-art in-flight entertainment system on its key international flights.

[Ends]

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