There is no doubt that a lot of wantoks are considering additional revenue streams to complement their current 8 to 5 job. Papua New Guineans in the workforce aren’t earning enough.
Rising costs of goods and services coupled with stagnant wage rates, one feels like he or she has never had a pay rise since the arrival of the London Missionary Society, lol.
But in all seriousness, life is getting pretty tough for us and our wantoks. So what can we do about it? What options do we have? We can’t keep on ranting about it, can we?
Facebook is a good place to start. It’s a nice place to build a passive income because it has all the necessary tools to help you get started with little or no cost at all. This is why it irked us when we heard about the banning of Facebook for a month just to research how it all works. And speaking of research, we’ve come up with 10 tips on how you can use Facebook as a marketing tool for whatever goods and services you are selling or intend to sell.
There are customers on Facebook
There are Facebook users based in PNG that are willing to buy goods and services they come across on Facebook. So be rest assured that there are potential customers out there. The more important question, if you haven’t already decided, is to find out their needs. What are they most likely to buy.
They use smartphone
A large number of Facebook users that actually buy or are interested in buying a product or service use a smartphone to access FB. What does this mean? It means that these group of customers are a little above the average Papua New Guinean Facebook user. They have a little extra money in the pocket, so to speak. When designing a poster, make sure it is readable to users of smartphones. The last thing you want is for your customers to scroll away from your poster because they can’t read it.
Customers are based in urban centers
Most who buy something they see online like Facebook are usually employed and work in urban centers. Consider delivering your products directly to them. You could offer free delivery first up so they see you in person and subsequently add a layer of trust on you for their next purchase.
Online Shop v Physical Shop
Most who want to buy products they see online will ask you where your shop is. Tell them the truth. Tell them you have no physical shop, you work from home, you work online. Telling a lie or half-truth is a no, no. You want to be trusted so tell the truth. And the truth is, most buyers when they see a good product at a good price don’t care if you have a physical shop or not.
Price your product well
Papua New Guinea Facebook Users are often looking for a great deal they won’t get offline so when selling an item that’s already available offline to your audience, offering a “too good too refuse” price is a good pricing strategy. You want your customers to have that “too good you are” feeling. You should not under-price or else you go out of business but do your research to make sure you have an unique selling point which could be the price in this case (if applicable).
Buyers are busy workers
Unfortunately, most genuine buyers are busy workers so don’t be surprised if they say tomorrow or next week etc. Don’t let that put you off because if you see a genuine customer worth pursuing stick at it for a little. Be patient but you should known when it’s time to move on.
Some will be a nuisance
Everything has a good and bad side and in business there will be customers and people who will act like customers but with no intention to buy. Filter them out by asking some smart questions. If they’re genuine, they’ll give their number for you to call them. Since you haven’t got a physical shop, if they’re genuine they’ll meet you at a designated location. Don’t waste time on those who have no intention to buy. Move on.
Don’t take things too personal
Try not to take things too personal. If someone initially shows interest to buy your product then doesn’t call back to make the purchase, move on. Move to the next lead. Life goes on.
Safety is important
Facebook selling requires you to meet at an agreed location, handover the goods in return for cash. Try to meet at the buyer’s office as much as possible or if not at a more public location. You don’t know these people so play it safe.
Advertising your products on your own page is a good start. Extend your marketing to other more relevant groups like Local Market for general goods. If you’re selling fishing equipment, check groups or pages that relate to fishing. Make sure that group is PNG based so as to be more targeted in your marketing. You don’t want to spend your time posting on pages which has people who are somewhere in Ukraine and unlikely to buy from you. Get your friends to share your postings on the product. If you think you’ve done that and want to go up a notch in marketing then Facebook Advertising through Skerah is one option you can take. One of our customers MPV Sports which recently launched its shoes got over K1,000 worth of sales in 3 days. MPV doesn’t have a physical shop at all, just shoes in their underground basement.
As a bonus tip, it’s important to consider timing of your sales. In the case of MPV Sports, cricket season has just started so the timing has helped increase its sales results.
If you need any help with advertising on Facebook give us a buzz at firstname.lastname@example.org